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How AI Is Changing the World of Branding

AI is changing branding faster than most organisations realise. Dr Jerome Joseph explains what is actually shifting, what it means for leaders, and why human judgment matters more now, not less.

When Someone Is Hurting, This Is What Great Leaders Do

Some moments in football are no longer just about football. Dr Jerome Joseph reflects on what Cody Gakpo's teammates did after his goal, and what every leader can learn from it.

Why 90% of AI Training Fails Within 90 Days (And What High-Performing Companies Do Differently)

Artificial Intelligence is transforming how organisations work, innovate, and compete. As businesses invest heavily in AI training, many expect immediate improvements in productivity and decision-making. However, the reality is very different. While employees often leave workshops feeling motivated, many stop using AI within a few weeks. The problem isn't the technology it's the way organisations approach AI learning. Treating AI training as a one-time event rarely creates lasting behavioural change. In this guide, you'll discover why AI training initiatives lose momentum, the common mistakes organisations make, and the practical strategies high-performing companies use to build sustainable AI capability across their teams.

Why Most AI Corporate Training Fails Within Three Months

Organisations are spending heavily on AI corporate training right now, and most of it stops being used within a few months of the session ending. Dr Jerome Joseph explains why most AI training fails to stick, and what genuinely changes behaviour rather than just delivering a one-off session.